Pfizer - If you are evolving your story, to what extent do you evolve your branding?

With all eyes on Pfizer as they lead the COVID vaccine race they have seized this opportunity and "unlocked the pill" to unveil their new identity, an emblem

Radius Health Creative, published February 13, 2021

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If you are evolving your story, to what extent do you evolve your branding?

With all eyes on Pfizer as they lead the COVID vaccine race they have seized this opportunity and "unlocked the pill" to unveil their new identity, an emblem of their purpose:

Breakthroughs that change patients' lives®

The evolution of Pfizer's brand identity reflects its evolution as a company: Pfizer has become much more than a pharmaceutical company. Their new logo "signals this shift from commerce to science. We’ve unlocked the pill form to reveal the core of what we do: a double helix, spiralling upward.
The logo is constructed of two interlocking forms. Their unity reflects our passion and dedication to the science behind our innovations, and to the wellbeing of our patients."

What do you think of their new identity?